Journal of Consumer Marketing : EmeraldInsight Issue(s) available: 182 - from Volume 1 Issue 1, to Volume 32 Issue 2
Green Consumer Behaviour in Emerging Markets: A Review of Research | Rob Mittelman - Academia.edu This paper is a review of green consumer behaviour research in emerging markets and questions whether or not traditional consumer behaviour theories developed in the West should be applied in an emerging markets context. It finds a proclivity for
Consumer behaviour - Wikipedia, the free encyclopedia Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer
Journal of Consumer Behaviour - Wiley Online Library Experiential response and intention to purchase in the cocreative consumption of music: The Nine Inch Nails experiment. Jean-Julien Aucouturier, Marketa ...
Journal of Consumer Behaviour - All Issues - Wiley Online Library Journal of Consumer Behaviour. © John Wiley & Sons, Ltd. Cover image for ...
Journal of Consumer Behaviour - Volume 14, Issue 1 - January ... Exploring the role of discourse in marketing and consumer research (pages 1–12 ). James Fitchett and Robert Caruana. Article first published online: 16 SEP ...
Journal of Consumer Behaviour - Volume 13, Issue 2 - Ambiguous ... The aura of new goods: How consumers mediate newness (pages 122–130). Gokcen Coskuner-Balli and Özlem Sandikci. Article first published online: 21 MAR ...
Journal of Consumer Behaviour - Volume 13, Issue 1 - January ... Brand preference affects the threshold for perceptual awareness (pages 1–8).
Journal of Consumer Behaviour The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of ...
Journal of Customer Behaviour - Westburn Publishers Journal of Customer Behaviour. JCB is a double-blind peer-reviewed journal designed to bridge the perceived gap between consumer behaviour and ...
